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How to Build a Nutrition Coaching Business with Marc Morris
Starting a business is never easy; there are many moving parts that you have to look after.
Especially with a coaching business, the content you put out there, the product/service itself that you offer, something about it should inspire them to want to buy your solution.
Talk about the strategy, marketing, sales, and the fulfillment you find in the service you offer.
How do you find equal balance in meeting all of them together to build a successful business?
Dr. Marc Morris is a Certified Strength and Conditioning Specialist. He's a nutrition coach, and he's an educator. He lives in beautiful Saskatoon, Saskatchewan, Canada. With a decade of experience in online coaching, Mark has been obsessed with health and fitness since he was a teenager, taking him many places from athletic pursuits like competing and coaching at the powerlifting world championships to academic endeavors like teaching full university courses on macronutrients and metabolism.
Mark's current focus has shifted from his one-on-one nutrition coaching business to the Dr. Marc Method, the 12-week nutrition coaching program that gets people passionate about health, nutrition, the tools, and knowledge to help people and make money.
In this episode, Marc shares what it takes for people to want and buy your solution, in terms of the content you put out there. He shares tips on how you could attract them to consider the service you offer.
With many coaches struggling in pricing their services and all the imposter syndrome of pricing low just because they feel they don't deserve the rate they're charging, he has all that covered for you to raise your price confidently.
On top of that, he talks about psychology and persuasion and the sales process you should be taking and doing to have a thriving and sustainable coaching business.
"Part of the marketing and sales process is attracting the right people, putting the right elements of psychology and strategy in place so that they know what you're selling. They know what's in it for them. They know that this is a desirable thing that people want."
- Marc Morris
Topics Covered:
02:36 - How is it like living in one of the coldest places in Canada
03:20 - The shift from Chemistry to Nutrition
09:31 - Sharing about his powerlifting days
and takeaways from that experience
16:46 - You don't need to learn more; you just need to take action
18:27 - Taking the right balance between business, marketing, and fulfillment of your services
22:38 - What a sales process should look like
24:11 - His definition of Marketing
29:44 - Speak to your audience's level, and in the words they understand not what you're comfortable talking about
31:07 - A tip for your content
33:53 - That element of imposter syndrome when it comes to pricing your product/service and how to overcome it
40:47 - Offering a holistic program versus a per hour package
44:52 - What's the future of coaching, especially right after the pandemic
48:23 - Talking about that 'legacy piece' of being a parent
Connect with Marc Morris:
Connect with Gavin McHale:
- maverickcoachingacademy.ca
View all episodes
By Gavin McHale
5
22 ratings
Starting a business is never easy; there are many moving parts that you have to look after.
Especially with a coaching business, the content you put out there, the product/service itself that you offer, something about it should inspire them to want to buy your solution.
Talk about the strategy, marketing, sales, and the fulfillment you find in the service you offer.
How do you find equal balance in meeting all of them together to build a successful business?
Dr. Marc Morris is a Certified Strength and Conditioning Specialist. He's a nutrition coach, and he's an educator. He lives in beautiful Saskatoon, Saskatchewan, Canada. With a decade of experience in online coaching, Mark has been obsessed with health and fitness since he was a teenager, taking him many places from athletic pursuits like competing and coaching at the powerlifting world championships to academic endeavors like teaching full university courses on macronutrients and metabolism.
Mark's current focus has shifted from his one-on-one nutrition coaching business to the Dr. Marc Method, the 12-week nutrition coaching program that gets people passionate about health, nutrition, the tools, and knowledge to help people and make money.
In this episode, Marc shares what it takes for people to want and buy your solution, in terms of the content you put out there. He shares tips on how you could attract them to consider the service you offer.
With many coaches struggling in pricing their services and all the imposter syndrome of pricing low just because they feel they don't deserve the rate they're charging, he has all that covered for you to raise your price confidently.
On top of that, he talks about psychology and persuasion and the sales process you should be taking and doing to have a thriving and sustainable coaching business.
"Part of the marketing and sales process is attracting the right people, putting the right elements of psychology and strategy in place so that they know what you're selling. They know what's in it for them. They know that this is a desirable thing that people want."
- Marc Morris
Topics Covered:
02:36 - How is it like living in one of the coldest places in Canada
03:20 - The shift from Chemistry to Nutrition
09:31 - Sharing about his powerlifting days
and takeaways from that experience
16:46 - You don't need to learn more; you just need to take action
18:27 - Taking the right balance between business, marketing, and fulfillment of your services
22:38 - What a sales process should look like
24:11 - His definition of Marketing
29:44 - Speak to your audience's level, and in the words they understand not what you're comfortable talking about
31:07 - A tip for your content
33:53 - That element of imposter syndrome when it comes to pricing your product/service and how to overcome it
40:47 - Offering a holistic program versus a per hour package
44:52 - What's the future of coaching, especially right after the pandemic
48:23 - Talking about that 'legacy piece' of being a parent
Connect with Marc Morris:
Connect with Gavin McHale:
- maverickcoachingacademy.ca