In this episode of The Powerful Personal Brand Podcast, I’m joined by Jackie Coffey, a real estate investor, educator, and author of How Not to Flip a House, to talk about why being yourself loudly is one of the most effective personal branding strategies you can use.

Jackie has built a 20+ year career by going against the grain and leading with honesty instead of polish. We break down why imperfection builds trust faster than perfection, how to move through fear of judgment, and why personal branding works best when it is rooted in purpose and service, not performance.

You’ll learn:

1. Why authenticity builds trust faster than trying to sound “professional”
2. How sharing mistakes can strengthen credibility and connection
3. How to stop letting fear of judgment and self-limiting beliefs shape your choices
4. Why “you versus you” is the mindset that drives confidence and long-term growth
5. How to shift from “I can’t” thinking to “How can I” problem-solving in business and branding

If you want to build a personal brand without becoming “influencer-y,” and you are ready to stop shrinking your voice to fit someone else’s mold, this conversation will give you a practical mindset shift you can apply immediately.