In the Making

How to Build a Podcast Audience From Scratch: Insights from an Expert

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In this episode, we dive into practical strategies for growing a podcast audience, monetizing effectively, and building community—based on real-world experience and expert advice. Whether you're starting out or looking to sharpen your content approach, you'll find actionable insights to elevate your podcast game.

Timestamps: 

  • 00:00 - Introduction and episode overview

  • 03:03 - Organizing content with structured production schedule

  • 03:48 - Diversifying content formats beyond interviews

  • 06:41 - Choosing the right platform for newsletters (Beehive vs. Substack)

  • 10:18 - Crafting proactive and engaging episode titles

  • 13:39 - Building collaborations and community-driven growth

  • 16:45 - Gaining exposure through algorithmic reach and niche communities

  • 19:09 - Aligning content with your core objectives for long-term growth

  • 22:31 - Implementing guest fees to maintain quality and boundaries

  • 25:21 - Building a guest database with consistent outreach

  • 28:39 - Using affiliate marketing as a flexible monetization tool

  • 32:23 - Building relationships in communities to understand your audience

  • 34:17 - Final thoughts: helping creators succeed by sharing proven strategies

    • Resources & Links:

    • Beehiiv

    • Crux - Affiliate Tracking Tool

      • Get the free creator resources: 

      https://community.inthemaking.media

      https://news.inthemaking.media

      Connect with Chris:

      https://x.com/thecoachchris_

      https://instagram.com/thecoachchris_

      ...more
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      In the MakingBy Chris