I'm joined by Joel Laforest, one of the people behind Alberta Advantage a political commentary podcast based out of Alberta offering news and analysis from a left-wing perspective.

We discuss what it takes to build a podcast, why they focus on research over riffing and how to build an engaged and active community.

3:50 - About Alberta Advantage
7:50 - Podcasting tools
9:10 - Identifying your audience
11:35 - Building your audience from zero
14:16 - What you wish you had known when starting your podcast
16:55 - How to grow your audience
20:40 - Integrating products/swag

Listen to Alberta Advantage, subscribe to their newsletter and support their show