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How to Build a Powerful Personal Brand with Leanne Bucaro
In today’s episode of BizBlend, we dive deep into personal branding—why it’s essential and how entrepreneurs, leaders, and CEOs can leverage it for influence, trust, and business growth. Our guest, Leanne Bucaro, has spent 25+ years shaping brands across Fortune 100 companies, startups, and government sectors. As the founder of Strata Originals, she helps leaders step into the spotlight and own their influence in the digital age.
Leanne shares why leaders hesitate to put themselves out there, the importance of showing up in the digital world, and how to create a compelling LinkedIn presence that attracts the right audience. Whether you're just starting or looking to refine your personal brand, this episode will give you actionable insights to position yourself as a thought leader.
About Leanne Bucaro
Leanne Bucaro is a branding expert, media strategist, and founder of Strata Originals. With decades of experience in live TV, corporate branding, and marketing, she helps CEOs, entrepreneurs, and leaders build their online presence and become influential voices in their industry.
Key Takeaways from the Episode:
✔️ Why Personal Branding Matters – In the digital-first world, not having a personal brand is like not existing. Learn why showing up online builds trust and credibility.
✔️ Overcoming the Fear of Visibility – Many leaders ask, “Why would anyone listen to me?” Leanne explains why your story and expertise matter and how to find your unique voice.
✔️ The Right Way to Use LinkedIn – Leanne breaks down how to engage the algorithm, grow your network, and create valuable content without feeling overwhelmed.
✔️ Stop Making These Branding Mistakes – If you have a LinkedIn profile but never post, you’re missing massive opportunities. Learn how to shift from a silent observer to a trusted authority.
✔️ Engagement > Connections – Having 10,000+ connections means nothing without active, genuine engagement. Discover how to attract the right audience without spammy tactics.
Connect with Leanne Bucaro
📌 LinkedIn: Leanne Bucaro
📌 Website: Strata Originals
📌 Email: [email protected] (Mention Biz Blend in the subject line!)
Want to be a guest on BizBlend?
📩 DM Me on PodMatch: Click Here
📩 Subscribe to Newsletter: Join Here
📩 Join the Community: Connect Here
🚀 Follow for More Insights:
▶️ YouTube: @healthymind-healthylife
📸 Instagram: @podhealth.club
📢 Threads: @podhealth.club
👍 Facebook: Podcast Healthy Mind
💼 LinkedIn: Sana
If this episode inspired you, take action today! Start engaging, start posting, and remember—you already have a personal brand, so shape it with intention.
Subscribe & Review! If you enjoyed this episode, don’t forget to rate & review on your favorite podcast platform.
#personalbranding #entrepreneurship #businessgrowth #thoughtleadership #socialmedia #LinkedIn #branding
View all episodes
By Sana and Avik Chakraborty - by Healthy Mind by Avik ™. All rights reserved.In today’s episode of BizBlend, we dive deep into personal branding—why it’s essential and how entrepreneurs, leaders, and CEOs can leverage it for influence, trust, and business growth. Our guest, Leanne Bucaro, has spent 25+ years shaping brands across Fortune 100 companies, startups, and government sectors. As the founder of Strata Originals, she helps leaders step into the spotlight and own their influence in the digital age.
Leanne shares why leaders hesitate to put themselves out there, the importance of showing up in the digital world, and how to create a compelling LinkedIn presence that attracts the right audience. Whether you're just starting or looking to refine your personal brand, this episode will give you actionable insights to position yourself as a thought leader.
About Leanne Bucaro
Leanne Bucaro is a branding expert, media strategist, and founder of Strata Originals. With decades of experience in live TV, corporate branding, and marketing, she helps CEOs, entrepreneurs, and leaders build their online presence and become influential voices in their industry.
Key Takeaways from the Episode:
✔️ Why Personal Branding Matters – In the digital-first world, not having a personal brand is like not existing. Learn why showing up online builds trust and credibility.
✔️ Overcoming the Fear of Visibility – Many leaders ask, “Why would anyone listen to me?” Leanne explains why your story and expertise matter and how to find your unique voice.
✔️ The Right Way to Use LinkedIn – Leanne breaks down how to engage the algorithm, grow your network, and create valuable content without feeling overwhelmed.
✔️ Stop Making These Branding Mistakes – If you have a LinkedIn profile but never post, you’re missing massive opportunities. Learn how to shift from a silent observer to a trusted authority.
✔️ Engagement > Connections – Having 10,000+ connections means nothing without active, genuine engagement. Discover how to attract the right audience without spammy tactics.
Connect with Leanne Bucaro
📌 LinkedIn: Leanne Bucaro
📌 Website: Strata Originals
📌 Email: [email protected] (Mention Biz Blend in the subject line!)
Want to be a guest on BizBlend?
📩 DM Me on PodMatch: Click Here
📩 Subscribe to Newsletter: Join Here
📩 Join the Community: Connect Here
🚀 Follow for More Insights:
▶️ YouTube: @healthymind-healthylife
📸 Instagram: @podhealth.club
📢 Threads: @podhealth.club
👍 Facebook: Podcast Healthy Mind
💼 LinkedIn: Sana
If this episode inspired you, take action today! Start engaging, start posting, and remember—you already have a personal brand, so shape it with intention.
Subscribe & Review! If you enjoyed this episode, don’t forget to rate & review on your favorite podcast platform.
#personalbranding #entrepreneurship #businessgrowth #thoughtleadership #socialmedia #LinkedIn #branding