Marcus is back this week with a fantastic guest: Colin Jones, CEO of The Society of Photographers (The Societies).

In this powerful episode, Marcus and Colin dive deep into the state of the professional photography industry, focusing heavily on the commercial and B2B sectors. Colin shares critical insights on how a 5,000-member international organisation supports photographers and what it truly takes to succeed in today's demanding market.

What You Will Learn. We’re covering the three key takeaways you need to navigate the evolving industry:

• How to significantly improve your photography and build a more profitable, premium business by leveraging the support, mentoring, and community of a dedicated professional body.
• How the commercial photography market is changing, addressing the challenges and opportunities presented by AI, and exploring which specialised markets (like food, architecture, and product photography) are thriving.
• Why ideas are the gold standard of your business, and why technical excellence alone won't cut it in the future, especially as technology advances.