What does it actually look like to invent something new in a week?

This week we take you behind the scenes of a recent client sprint — a real one, with a real team, real stakes, and the usual emotional arc:

* Monday: new faces and high hopes

* Tuesday: existential dread

* Wednesday: ideas take shape (somehow)

* Thursday: revealing our work to real users

And yes, at one point, the phrase “sex party” ends up on a whiteboard in front seasoned editors. It’s a long story.

What you’ll learn:

* Why we’ve adapted the classic Google Ventures Design Sprint (and what we ignore completely)

* How to get to real user feedback in days, not months

* Why “bad ideas” are often the most valuable

* How we use sprints to compress months of decision-making into a single week

Whether you’re a startup founder, a PM, or just sprint-curious, this episode breaks it all down.

Thoughts or questions? Want to work with us?

Hit reply! We’d love to hear how you’re running product discovery in your own work.

Happy Friday,

Andrew & Andrew

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit productfridays.substack.com