Sign up to save your podcasts
Or
Share How to build a product universe: Utility Driven Brands
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to build a product universe: Utility Driven Brands
What do Banana Republic and Google have in common?
By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.
In this excerpt from episode 2, Rei and Ana explore product pyramids of these brands, and how they grew through smart product-led branding.
- Watch us on YouTube
Follow Ana here:
- Newsletter "The Sociology of Business"
- New book "Hitmakers: How Brands Influence Culture"
Follow Rei here:
- Rei's LinkedIn
- Newsletter "The Intersection"
- Rei's global innovation firm I&CO
View all episodes
By Rei Inamoto/Tara Tan
5
44 ratings
What do Banana Republic and Google have in common?
By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.
In this excerpt from episode 2, Rei and Ana explore product pyramids of these brands, and how they grew through smart product-led branding.
- Watch us on YouTube
Follow Ana here:
- Newsletter "The Sociology of Business"
- New book "Hitmakers: How Brands Influence Culture"
Follow Rei here:
- Rei's LinkedIn
- Newsletter "The Intersection"
- Rei's global innovation firm I&CO
More shows like Culture & Code
View all
Social Media Marketing Podcast
1,449 Listeners
Radio Cherry Bombe
571 Listeners
The a16z Show
1,095 Listeners
The Glossy Podcast
257 Listeners
The Business of Fashion Podcast
581 Listeners
Design Better
319 Listeners
The Diary Of A CEO with Steven Bartlett
8,669 Listeners
The CMO Podcast
352 Listeners
The Journal.
6,082 Listeners
The Debrief
46 Listeners
Tetragrammaton with Rick Rubin
1,085 Listeners
Fashion People
243 Listeners
Beyond The Prompt - How to use AI in your company
60 Listeners
Aspire with Emma Grede
649 Listeners