Hal Widsten has programmed top radio stations across the country as well as owned stations along the fringes of major markets. In this podcast, he shares "his moments of happiness and his moments of terror"

He speaks to the ways you can separate yourself when your broadcast station is in the shadows of large market behemoths.

Hal lays out the three primary objectives of building a new station from the ground up.

1-Take new people around town- a bus tour

2- Show you care about your town

3- Make a profit

His insights into the three things he looks for when hiring and his strategies for how to build effective teams.

Hal's advice for handling a crisis like Coronavirus COVID 19? Look for alternative sources of revenue that may exist at the government level, help local advertisers anyway you can, and don't just say you care-show people, how you care.

SHOW NOTE LINKS:

Ask John Segment:

Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia

Radio Partner:

Big Deals Media http://bigdealsmedia.com/

Digging Into Digital:

Radio Max https://www.radiomax.co/