In this episode, LASSO's own heads of sales and marketing Anthony Zhang and Drew Brucker share their insights on how to create a scalable engine that generates predictable revenue for event companies. They discuss the best practices and strategies that can be implemented to ensure a steady growth of revenue over time.

What we're talking about: 

• Everyone in your company should know who your ideal customers are. 
• When you talk about customers, focus on what they need, not just what your company does.
• Building a great revenue team means finding people who share your company's goals and have the skills to make it happen.
• The tools your sales and marketing team need right now. 

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