Tim Fitzpatrick is an entrepreneur/business owner and is the founder of Rialto Marketing. He has over 20 years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. Their company grew an average of 60% a year before being acquired in 2005.

He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. They do this by creating and implementing a plan to communicate the right message to the right people.

In this episode, he shares how we can build a simple messaging strategy and playbook that fuels growth. Insights he shares include:

• How to navigate information overload in marketing
• How to determine what your message going to be to gain the attention in the interest of your desired market
• The role of a messaging playbook
• How to create your marketing plan and get the message in front of your target audience
• How to build an effective messaging strategy
• Essential elements of a messaging strategy with examples
• What metrics to have in place around your messaging strategy or is there a better way to ensure you get the traction you are looking for
• How to build consistency in the marketing process and where business plans fit in
• How to get customers involved in your messaging strategy
• and much much more ...