You've set your theatre company up on every social media platform you can get your hands on and you've started creating content. After a little while though, you begin to resent the whole process because you're spending all your valuable 'spare' time (huh!) creating content that doesn't seem to be having any impact - who the hell is listening?

Today we're going to build a social media strategy that will help your content actually achieve the goals you have set for your theatre company - selling tickets, building brand awareness and, if you're an arts educator, building authority.

Before we begin, you might want to check out Episode 4 which explains WHY you need a strategy. Episode 5 is full of resources to help you upskill from personal social media use to professional social media tactics - yes, they're different - helping you gain confidence up the wazoo.

In this episode, our framework will get you thinking about:

1. Your purpose for using social media - your objective.

2. Set goals for reaching that objective.

3. Discover who your REAL audience is (and it's not everyone!).

4. Learn the 4-3-2 content plan I use.

5. Repurposing content.

6. Some secrets of social media advertising.

7. How to go deeper with your social media and really get it working.

And remember, EVERYTHING I do is built for promoting the performing arts and its creatives. I've spent a decade working with standard business marketing practices and making them accessible for volunteer theatre creatives.

 

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Learn more: www.sherrylleesecomb.com