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In this episode of Elite Agent Masterclass, Jack Durkin and James chat with Connor Harris, co-founder of Marco Harris. Connor shares his journey from the corporate world to building a successful estate agency brand. He dives into the importance of personal branding, creating the right environment, and the challenges of transitioning to self-employment. Packed with practical insights, this episode is perfect for anyone looking to elevate their estate agency career or business.

Connor’s Journey:

• Always had an entrepreneurial fire but felt restricted in corporate roles.
• His creativity was stifled by outdated industry practices and red tape.
• Decided to leave the traditional model and build something on his own terms.

Building Marco Harris:

• Connor and his partner Mark worked eighteen-hour days in the first year.
• Focused on creating an unmatched customer and agent experience.
• Developed a flexible work culture, allowing agents to work on their own terms.

Driving Success:

• Key to growth: creating an environment where agents can thrive.
• Success came from understanding both client and agent needs.
• Built a model that offers flexibility, creativity, and freedom for agents.

Work-Life Balance:

• It's tough at first. Connor put in long hours, but it’s led to freedom.
• As the business grew, he began delegating tasks to focus on strategy.
• Personal and family time is now prioritised, something that wasn’t possible in his employed roles.

Self-Employed Agent Model:

• Importance of backing yourself before jumping into self-employment.
• Transition from corporate to self-employed requires the right mindset and willingness to step out of your comfort zone.
• Aligning with the right brokerage is key to success.

Personal Branding and Social Media:

• Personal branding is critical in today’s market.
• Connor emphasised consistency in social media and showing your authentic self.
• He notes the importance of staying true to your personality and using platforms like Instagram and TikTok to connect with clients.

Advice to Aspiring Self-Employed Agents:

• Do your research before jumping into any self-employed model.
• Speak with agents in th

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