Educated Guess :: A Liberal Arts School for the Future

How to Build a Strategy Portfolio | Ep. 85


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On this segment of WorkStudy, we outline how you could best leverage your different experiences in crafting the best portfolio possible: 

  • Brand Strategist
  • Brand Planner
  • Account Planner
  • Creative Director
  • Strategy Director
  • In our estimation, the best strategy portfolios use a 3-step model to illustrate the breadth and depth of expertise.

    1. Find challenges common to businesses leveraging case studies.
    2. Highlight the marketing principle behind the strategy.
    3. Deliver a one-page brief with copy and supporting visual references

    In the episode, we also cover 3 common pitfalls of strategy portfolios.
    - Failure to create a set of goals
    - Going forward without a solid plan
    - Lack of concession for risks

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    Educated Guess :: A Liberal Arts School for the FutureBy Educated Guess

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