A scalable marketing process starts with knowing your numbers.

In this episode of the $4M Strategies™ podcast, Mark Podolsky shares why tracking customer acquisition cost (CAC), lifetime value (LTV), and lead quality are critical for scaling. He also dives into the balance between SEO and paid ads and explains how "speed to lead" ensures no opportunity is wasted.

Tune in to learn how to align marketing and sales for long-term success.

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https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

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📖 Read Carl's book "Lost at CEO: An Entrepreneur's Guide to Strategy": https://a.co/d/iMiZVf2