In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand. Just as a movie has a number of cast members playing different roles, each part of your brand identity serves a specific function. The five key elements we address include...

• The company brand name

• The company descriptor phrase

• The company tag line/positioning statement

• The company logo and visual identity

• The company brand style guide

By reviewing and ticking off these boxes, you will create a comprehensive brand strategy that will engage, enlighten and inform your existing and potential customers -- without relying on your name alone to do all the work. Join us each and every week for tips, techniques and strategies that will illuminate your thinking and brighten your outlook.