In episode 110 of The Business of eCommerce, Charles talks with Ben Wieder, the co-Founder of Chassis.

They discuss what it takes to build a successful eCommerce brand in 2020 and what steps to take to grown to be a truly great brand.

Bio:

Ben Wieder is the founder of Chassis, the first and only premium men’s care line specifically formulated for better performance "down there”, keeping guys fresh, dry, and friction-free all day long. He's a branding expert, a published author, and is also an owner in Level 6 Marketing, a full-service brand performance agency.

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* chassisformen.com * level6marketing.com

Transcript:

Charles:                        00:00                This

episode of the Business of eCommerce I talk with Ben Weeder about how to build

a truly great brand. This is the Business of eCommerce, Episode 110. Welcome to

the Business of eCommerce. The show that helps eCommerce retailers start,

launch and grow their eCommerce business. I'm your host, Charles Palleschi and

I'm here today with Ben Weeder. Ben is a founder of chassis, a men's skincare

product. Ben is also a branding expert, a published author and the owner of

level six marketing, a full service brand performance agency. I asked, Ben on

the show today to talk about how you can build a truly great brand. So, Hey

Ben, how are you doing today?

Ben

Wieder:                 00:43                Great,

Charles. Thanks. Thanks for having me.

Charles:                        00:45                Yeah,

awesome to have you on the show. So it kind of kept it short in the intro, but

can you explain what chassis is? Kinda just throw it at a men's product, but I

think you'd be better equipped to explain that one.

Ben

Wieder:                 00:56                Yeah,

well,