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Leigh discusses how small business owners can simplify their content strategy by focusing on sustainability and real engagement rather than spreading themselves thin across multiple platforms.

She emphasizes the importance of choosing the right platform, creating from existing business activities, and establishing a manageable posting rhythm.

Takeaways

• Focus on 1-2 platforms where your audience is active.
• Create content from what is already happening in your business.
• Consistency beats frequency for building trust.
• Stop comparing your output to full-time creators.
• Define what reliable posting looks like for your capacity.

Key topics

• Content strategy for small businesses
• Choosing the right social media platform
• Creating sustainable content routines

Chapters

00:00 Understanding Your Relationship with Content

02:40 The Content Strategy Dilemma

05:18 Choosing the Right Platform

07:52 Creating Sustainable Content

10:51 Defining Your Content Rhythm

Keywords

content strategy, small business, social media, sustainability, platform selection, consistency, content creation, engagement, social media tips