The surprising reason why Kirk stopped selling his online courses, opened up his content for free… and is building a paid SaaS product around it! How to set yourself apart from the very beginning. (And the coolest idea for a lead magnet your competition is totally ignoring!) How to turn plain old forums into an attractive feature your prospects WANT to pay for. Why is Kirk able to get up to 160 signups PER DAY with almost NO paid advertising. How to use the "$200,000.00 Phone Call” method to discover your ideal customer’s biggest pain.