Erica Easley is the Founder and CEO of Gumball Poodle, maker of the original statement socks. These are socks that make a statement, with “designs as unique as the people who wear them”.

Erica started the brand in 2008 out of solving her own need--she could not find a pair of Obama socks. Today, the brand has garnered viral national media attention and built a loyal following.

How did Erica build the brand and a community around it?

In this episode, Erica discusses:

• How she differentiates from big sock brands like Stance and Bombas

• The single copywriting lesson from her days as a copywriter at J Walter Thompson that allow her to have a distinctive brand voice.

• What she recommends to get started