A value ladder is the journey you take your ideal client on. 

As they go up the ladder, so do the cost of your services. This can range from a freebie, all the way to your highest-costing offer!

So what should your value ladder look like in order to generate the most sales possible?

Tune in, because in this episode, we're going over:

• The Value Ladder as a Customer Journey
• Freebies
• Low-ticket Offers
• Medium Offers
• High-ticket Offers
• + more!

P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!