In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it is worth building a values based organization and how to build a values based organization that drives performance-driven business growth. Insights he shares include: 

• What is a values based organization
• Do we need to connect culture to a mission or cause to create a values based organization
• The source of Aaron's journey to creating a values based organization
• What to look for in people when building out a values-based organization
• How to go about creating a values based culture
• How to recruit for such a culture
• How to celebrate your culture
• How to approach analyzing your culture
• How to conduct reviews and use language that reinforces the culture
• How best to communicate within the organization when growing rapidly
• The unique meetings that Aaron holds regularly
• The unsaid value that is critical to a values based organization
• Why a checklist is so essential to a values based organization
• and much more