SEF Backstage Pass

How to Build a Wellness Brand from Scratch


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Charlie Wright, founder of Humantra, shares his journey from starting a hydration brand in the UAE to building a global business. From the myths around bottled water to the science of electrolytes, Charlie breaks down why hydration matters for everyone — not just athletes — and how Humantra is setting a new standard in wellness.

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This episode was produced in partnership with Poddster.

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SEF Backstage PassBy Sharjah Entrepreneurship Festival