In this episode, host Jay Schwedelson discusses referral marketing with Stephanie Love from Thryv.

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Best Moments:

(00:56) Jay and Stephanie discuss the importance of referral marketing and its benefits

(02:04) Stephanie explains what referral program marketing is and its effectiveness

(03:04) The first step to setting up a referral program is understanding the incentive

(04:23) The second step is ensuring a way to track referrals

(06:43) The third step is clearly communicating the referral program to customers

(09:03) The lifetime value of a referred customer is 16% higher than a non-referred customer

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