In this episode of Speakerbox Studios, we’re joined by local legend and rising artist Prolific to unpack one of the most important questions in modern music: What separates flash-in-the-pan artists from long-term icons? From Tyler, The Creator to MF DOOM, The Weeknd, and Travis Scott, we dissect what makes a music career sustainable—rollouts, characters, content strategy, performance balance, and brand identity.

We also debate:

• The value (and danger) of going viral
• Whether one-hit wonders should hang it up or double down
• The role of mystique and surprise features in today’s music economy
• Why strong visuals and storytelling still matter
• What you’d do if Usher handed your girl a cherry onstage.