Struggling to reach your target audience? You’re not alone.

While the execution may be challenging, the secret is simple: listen to your customers.

Emily Marsh joined us on The Long Game podcast to share her go-to marketing techniques to engage prospects.

As a content manager and podcast producer at Iconosquare, an all-in-one analytics and management platform for social media marketers, building an audience-driven marketing machine is Emily’s bread and butter. She offered up some valuable insights on TikTok, SEO, and the best ways to approach audience-driven content.

Show Topics

• Managing and connecting with international teams
• Positioning your content for advanced audiences
• Targeting and segmenting international customers
• How to use TikTok as a B2B marketer
• Structuring your day to mitigate burnout

Show Links

• Check out Iconosquare
• Follow Emily Marsh on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), and many more.

Some interviews you might enjoy and learn from:

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/