Lynn Power from the Berkshires, just north of New York City, left her successful career as CEO of advertising firm, J. Walter Thompson NY to start her own haircare brand.  She talks in our podcast about how to build an authentic brand.

Some of the questions Lynn answers are:

• What are the top things you should think about before launching a brand
• How do you figure out the best way to tell your brand story
• What does “authenticity” mean today
• How can you launch a brand with very limited $$
• How do you differentiate your brand in a crowded market?
• How do you connect with consumers?