Rick, the Chief Marketing Officer of Howler Bros and ex-CMO of YETI. Rick shares his journey from his early days at Yeti to his pivotal role at Howler Bros, emphasizing the importance of building authentic brands and creating meaningful customer connections. He dives into the challenges and strategies in the current marketing landscape, discussing the impact of technology on sales, the importance of brand storytelling, and the evolution of sales tactics in a digital world. This episode is a must-watch for anyone interested in brand building, sales strategies, and the future of marketing in the tech-driven era.

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