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Jack Durkin and James Humphries-Stone delve into personal branding in estate agency. They reveal why it's crucial for growth, particularly for self-employed agents or those running their own businesses.

Why Personal Brand Matters

• Builds trust and familiarity with clients.
• Clients often feel they know you from consistent branding.
• Examples like Elon Musk highlight personal brand impact.

Relating to Clients

• Authenticity fosters deeper connections.
• Personal stories strengthen your brand.
• It’s about being genuine, not just polished.

Credibility and Community

• Known personal brands bring added credibility.
• The Avenue’s agents excel by merging personal and agency branding.
• A balanced approach attracts ideal clients.

Should You Share Personal Details?

• Share only what aligns with your comfort level.
• Authenticity builds trust.
• Being genuine can elevate your brand.

From Stiff to Genuine

• Embracing authenticity can boost confidence and fees.
• Being relatable can be as simple as matching clients’ styles.

Overcoming Video Fears

• Practice to beat fear: talk to the camera as if it’s a client.
• Livestreams make things feel more natural and unscripted.

Networking and Engagement

• Go beyond social media; engage locally.
• Sponsor events and partner with businesses.
• Real-life connections can fuel your brand’s growth.

Stand for Something

• Be bold about your values.
• Differentiating yourself attracts the right clients.
• Jack and James emphasize taking a strong stand.

Final Thoughts

• Consistency is key in personal branding.
• Growth comes from embracing discomfort.
• Jack and James share how this strategy transformed their business.

Thinking of building your brand? Reach out to Jack and James—they’re ready to share insights.

Listen, learn, and elevate your brand.

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Have questions or topics you'd like us to cover in future episodes? Send us your thoughts and stay engaged with the Elite Agent Masterclass for more expert insights on transforming your career.

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