In this episode Reilly Beatty and Jenna Fisher discuss the journey of building a successful sports nutrition business, focusing on the importance of defining an ideal athlete avatar, creating personalized content, and establishing a sustainable social media strategy.

They chat with Hillary Ervin RD, LDN about the importance of niching down for client engagement and content creation.

Hillary is a member of the Sports Business Bootcamp and shares her journey with working on niching to her ideal athlete and building out a social media strategy to grow her business.

Time Stamps

04:42 - Defining the Ideal Athlete Avatar

07:26 - The Importance of Niching Down

10:32 - Authenticity in Social Media Presence

13:12 - Creating a Sustainable Social Media Schedule

16:08 - Strategizing Content Creation

19:17 - Engagement and Posting Strategies

22:15 - Categorizing Content for Better Flow

25:07 - Final Thoughts and Next Steps

30:48 - Mindfulness in Athletic Performance

31:22 - Simplifying Content for Better Engagement

Tune in on Thursday's for free coaching consults! ⁠⁠Apply⁠⁠ to be featured and receiving free business coaching ⁠⁠here⁠⁠.