Building an Iconic Brand Through Community Led Growth with Cathy Smith and Lloyed Lobo.

In Episode 212 of Small Business Talk, Cathy Smith welcomes her special guest, Lloyed Lobo. Lloyed, the co-founder of a company automating tax credits for tech companies, is a self-titled 'accidental immigrant entrepreneur' with a rich background that spans cold calling, sales, and working directly with founders.

Lloyed's journey took him from the aftermath of the Gulf War in Kuwait to Canada and then to the US. He stresses the importance of consistent and effective communication, highlighting his journey from an engineering background to mastering sales through immersive experiences.

4 key takeaways from Lloyed's entrepreneurial journey include:

1. Companions and Community: Surrounding oneself with the right people significantly impacts your journey. Immersing himself amidst founders played a pivotal role in shaping Lloyed's own entrepreneurial aspirations.
2. Communication: Whether it's persuading an early team to believe in your vision or convincing customers to buy into a nascent product, effective communication is paramount.
3. Creation: Being able to create – from content to products – sets one apart in the business landscape.
4. Consistency: Stressed as the most vital aspect, Lloyed underscores that consistent small actions lead to significant outcomes over time. The most successful people, from content creators to investors, share the trait of unwavering consistency.

In episode 212 of Small Business Talk, we talk about the importance of community-led growth in building an iconic brand. Lloyed provides insights into why he penned a book on the topic and underscores the significance of community, especially in today's interconnected world.

Small Business Talk With Cathy Smith, brought to you by CATCO Enterprises.

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