In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include:

• How Jono first come to realize the power of community
• Are some businesses better suited to creating communities than others
• Is building a community is a key part of generating business referrals
• Should communities serve the business that creates them
• How should we approach community building and how should we define success
• How to build a community best practices
• Why build carefully curated journeys for community members
• How to mobilize a community
• The first steps for building and integrating a community into an existing organization
• How to balance offering rewards with building real loyalty
• Can online communities move beyond the bounds of the internet and out into the real world
• What kind of time and effort do brands need to put into managing their communities
• The role that leadership plays in community management