Connect with Phil:

Linkedin
ARKA

Brands Phil Mentions:

Birddogs
Chubbies
Verma Farms
EcoCart
Pachama

Resources Mentioned:

EcoCart on being a sustainable brand

Here's This Shows TL;DR:

• Phil explains what ARKA is all about 
• We discuss why so few brands create branded packaging 
• Phil explains why an iterative process to improving your packaging is the way to go 
• We talk about how to justify the cost of branded packaging
• "No one gets the customer excited with a brown cardboard box"
• Find branded assets that also provide a function like tape
• Understand SIOC (Ships In Its Own Container)
• Inerts are a clean experience that removes the need for packing peanuts, paper, and air packs
• Cardboard is underrated 
• The top-flap of your box can be a QR code to direct you to other experiences
• The effort is clear in your unboxing experience 
• Don't focus all your effort pre-purchase then ghost customers post-purchase 
• The number one tip is actually an obvious one make sure it arrives in one piece
• Gen Z will make eco-friendly packaging a requirement