The Buy Box Experts Podcast

How to Build and Successfully Exit Your Private Label Business


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Idan Barzilay is the Founder of Bnext, a private label brand of virtual reality headsets and toys for kids. After growing his business for over two years on Amazon, eBay, Sears.com, Walmart.com, and other channels, Idan sold it to an FBA aggregator in 2020.

In this episode…

Even before the COVID-19 pandemic hit, the e-commerce industry had been growing exponentially for a number of years. Now, thanks to even greater demand caused by the pandemic, the interest in FBA private label businesses is at an all-time high. More and more investors and aggregators are purchasing these Amazon brands for large returns—and it doesn’t look like this trend is going away anytime soon.

This was the case with Idan Barzilay, who successfully sold his e-commerce business, Bnext, in 2020. Although he didn’t start his business with the intention of selling it, he grabbed the opportunity when it presented itself—and made a big return by doing so. Now, Idan is using the lessons he learned from this exit to effectively build, grow, and scale his next business. So, what is his advice to Amazon entrepreneurs looking to prepare their businesses for a sale?

Idan Barzilay, the Founder of Bnext, joins James Thomson in this episode of the Buy Box Experts podcast to share his experience building and successfully exiting his FBA private label business. Idan explains how he prepared his business for sale, the professionals who helped him take it to market, and the unexpected discoveries he made during the process. Stay tuned.

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The Buy Box Experts PodcastBy Joseph Hansen and James Thomson