Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast!

In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact.

Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work with brands like MAC, Hyundai, and more. From how to build truly authentic influencer campaigns to navigating cancel culture and brand safety, this episode dives into the challenges of staying relevant in a fast-evolving, AI-powered landscape.
We also unpack how brands are managing shrinking budgets, the rise of AI in creative workflows, and why "simple human truths" will always beat overproduced content.

🎙️ Key Topics Discussed:

1.The rise of Pulse Advertising and creator-first campaigns
2.Why most influencer campaigns fail — and how to fix them
3.How brands can use AI without losing authenticity
4.Brand safety, influencer vetting, and cancel culture
5.EMV, owned media value, and how Pulse measures real impact
6.Mikhail’s bold prediction about the next big social media platform


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


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