In this episode, Leah Daly shares insights on digital PR with Nick. They discuss the impact of AI on media outreach, reactive PR strategies, and building authority in a rapidly changing digital landscape. Discover practical tips for journalist outreach, the importance of human touch, and how to leverage AI effectively in the digital PR world.Chapters: 00:00 Teaser00:58 Introduction to Leah Daly and Her Journey03:16 The Impact of AI on Digital PR05:37 Understanding Reactive vs. Proactive PR07:15 The Importance of Timely and Relevant Pitches11:00 Building Relationships with Journalists12:51 The Role of AI in PR and Marketing14:37 Overcoming Challenges in Expert Commentary17:27 The Value of Original Research in PR19:23 The Importance of Reactive PR for SEO21:27 Authority Beyond Coverage in PR23:00 The Future of Digital PR and Community SupportPlease visit fatjoe:https://fatjoe.com/To get in touch with Leah Daly:   / leah-daly-724b79158  To get in touch with Nick Fraunfelder:   / nick-fraunfelder  Please visit the Sure Oak website: https://sureoak.com/