In this episode of the Landmark Collective Podcast, Amanda interviews short-form video strategist Katie Goebel about how small business owners can grow their visibility without burning out. They discuss how to use Reels, TikTok, and YouTube Shorts strategically, why virality isn’t the goal, how to create content that’s on-brand, and the difference between influencer content and marketing content.

Katie also shares real-world tips for overcoming overwhelm, building a strong content strategy, using effective hooks, and managing burnout in a digital-heavy world. Perfect for women entrepreneurs, service providers, and mission-driven businesses who want to show up online with confidence and clarity.