HOW TO BUILD COMMUNITY AND SUPERFANS

Tips on how to build community and superfans with Adam Schaeuble

To build community and connection start with your own personal story.

It's not my Million Pound Mission, it's our Million Pound Mission.

Circular viralocity sucked me in. And the basic idea is that you take a confusing social media situation, but you just even things out and aim everything at one piece of content.

Adam's podcast and Instagram Ninja move strategy.

I want it to be truly authentic. I want people to see the good, the bad and the ugly.

So nurture that relationship, connect with them, and let them know that you are there to help and you really truly do want to make an impact.

So it's a value-add first. Give first and then you'll build the relationship. The relationship is the asset. And you never know, it could turn into a referral.

I'm not a big believer in fake it till you make it.

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HOW TO BUILD COMMUNITY AND SUPERFANS

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HOW TO BUILD COMMUNITY AND SUPERFANS

To build community and connection start with your own personal story.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. This episode is not only going to be really marketing and really fast, but it's going to be really fun. My guest in studio, joining me today is a friend of mine and fellow podcaster. It is Adam Schaeuble. Now, I met Adam at the New Media summit that Steve Olsher put on in May of 2018, and we've continued our discussions, and I'm part of a podcasting mastermind with Adam. But Adam and I share a number of similarities. If you ask Adam when you first meet him, he says, "I'm Adam and I'm PHD," and PHD stands for Previously Heavy Dude. So he is the host of a top-ranked fitness podcast, The Million Pound Mission.

He had reached a point in his life where he was over 327 pounds and started to have all sorts of health challenges, so he decided to overhaul his life and his fitness, and ended up losing over 100 pounds. And from that, he felt inspired from what he learned and he took that learning and he wanted to share that with others because people could see what he's doing. So you may say, "Well, that's nice and that's great for Adam, but what does it have to do with a marketing podcast?"

Well, I think there's a lot of lessons to learn here in terms of how Adam grew his business and the challenges, and what he learned from Facebook and Facebook Live and live casting, and now podcasting. So I'd encourage you to tune in, listen in, and be ready to have some fun.

Doug: Hey Adam, I'm super excited to have you on the show today. Welcome to the Real Marketing Real Fast podcast today.

Adam Schaeuble: Doug, it's going to be Real Marketing Real Fast, really awesome today, brother. I'm fired up.

Doug: Well, everything with you is really awesome. You've got great energy, and it's just a blast to be able to hang out with you today.

Adam Schaeuble: Oh yeah, man, we're going to bring it. I'm a fan of you and your stuff, and you've helped me a ton. So hopefully, I can add a little bit of value to your audience as well.

Doug: We talked a little bit before we started recording in terms of what you've done and how you built your community. So do you want to share your philosophy and what approach you've taken, and why you've gone down that road?

Adam Schaeuble: Yeah. I'm a big believer in community and connection, and it all kind of starts with my own personal story. My podcast, I refer to myself as the PHD, the Previously Heavy Dude. And that's because I used to weigh 327 pounds, and I went through my own transformation journey, and I lost over 100 pounds,