Consistency is rarely flashy. It's little actions you take again and again (even if boring or hard), and finally... momentum clicks. 

In this episode of the Growth Department podcast, Chelsey Reynolds sits down again with Dee Henry, founder of The Sales Loft and creator of Boundaries, to unpack what actually happened after her layoff story went viral.

Dee returns to share how “The Great Lock In” became her personal operating system for growth. From building two businesses at once to landing brand partnerships with companies like Microsoft and Coursera, this conversation is about what happens when you pair courage with structure and let sales math do the heavy lifting.

You will hear how Dee turned consistency into a competitive advantage, why community from the internet outpaced expectations from real life, and how Boundaries evolved from a personal need into a startup built to help founders with ADHD protect their time, energy, and revenue.

This episode is for founders, operators, and creators who want proof that steady action compounds faster than motivation alone.

What you’ll learn in this episode:

• How “The Great Lock In” created momentum across content, sales, and speaking
• Why consistency beats intensity when building a startup and a personal brand
• How Dee balanced a consulting business while self-funding a SaaS product
• The role community played in accelerating confidence and opportunity
• How to turn overwhelm into systems that support growth

Where to find Dee:

LinkedIn: https://www.linkedin.com/in/deidremhenry/

TikTok: https://www.tiktok.com/@deidreofficial

Threads: https://www.threads.com/@deidreofficial

Instagram: https://www.instagram.com/deidreofficial/

Thanks for listening! We have one more episode in 2025, and are so happy you chose to come on this journey with us.

Growth Department slows the conversation down so founders and business leaders can go further, faster.

If this episode helped you think differently, follow the show and share it with someone building alongside you.