<p>This week, on APG Grow Op Summer School, as part of our series on culture, we spoke to Colleen Berg, How to build cult brands,</p>

This week, on APG Grow Op Summer School, as part of our series on culture, we spoke to Colleen Berg, How to build cult brands,

How to Build Cult Brands, Colleen Berg

<p>In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one.

Grow Op gives strategic thinkers and creative tinkerers opportunities to grow.

Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.

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Business

Marketing

In the advertising business, you never stop growing - even if you’re a seasoned strategist or aspiring to be one. Grow Op gives strategic thinkers and creative tinkerers opportunities to grow. Each week, Michelle Lee will talk to planners, creatives, researchers, entrepreneurs, and industry legends on everything from working with creatives, to overcoming imposter syndrome, to staying curious, to winning pitches, to being a better client whisperer, to becoming a CSO, to storytelling, to cult brands, to purpose brands and much much more.

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How to Build Cult Brands, Colleen Berg

How to Build Cult Brands, Colleen Berg