Sign up to save your podcasts
Or
Share How to Build Culturally Relevant Brands That Scale – with Federico Cucchi, VP of Commercial Strategy at Monster Energy
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Build Culturally Relevant Brands That Scale – with Federico Cucchi, VP of Commercial Strategy at Monster Energy
Today, we are thrilled to welcome Federico Cucchi, VP of Commercial Strategy and Analytics for EMEA at Monster Energy.
Federico has spent years navigating the intersection of brand strategy, media, and corporate strategy for some of the largest consumer brands, including L’Oréal and Pentland Brands. Beyond the corporate world, he’s also a founder, having launched three startups, and an investor, advising venture capital funds and making seed-stage investments.
On this podcast, we’ll explore how to use data and insights strategically as you scale a consumer brand, the right balance between brand advertising and digital channels - especially when, as a founder, you’re under pressure to drive immediate ROI, and why a smart, omnichannel strategy is more critical than ever.
Episode Breakdown:
- 00:00:00 - Welcome
- 00:01:04 - Intro
- 00:06:20 - Deep Dive
- 00:27:39 - Shout Out
- 00:29:56 - Lightning Round
View all episodes
By Diana FlorescuToday, we are thrilled to welcome Federico Cucchi, VP of Commercial Strategy and Analytics for EMEA at Monster Energy.
Federico has spent years navigating the intersection of brand strategy, media, and corporate strategy for some of the largest consumer brands, including L’Oréal and Pentland Brands. Beyond the corporate world, he’s also a founder, having launched three startups, and an investor, advising venture capital funds and making seed-stage investments.
On this podcast, we’ll explore how to use data and insights strategically as you scale a consumer brand, the right balance between brand advertising and digital channels - especially when, as a founder, you’re under pressure to drive immediate ROI, and why a smart, omnichannel strategy is more critical than ever.
Episode Breakdown:
- 00:00:00 - Welcome
- 00:01:04 - Intro
- 00:06:20 - Deep Dive
- 00:27:39 - Shout Out
- 00:29:56 - Lightning Round