Women in Brand

How to build customer-centric brands with Suze Dowling


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What's the fundamental difference between brand and branding? How do you grow a direct-to-consumer brand? And what can business leaders do to always stay close to their customer?


Suze Dowling is a seasoned brand builder, investor, founder, and DTC operator, with over a decade of experience in creating, growing, investing in, and acquiring brands.


Moving across the world to New York via Sydney, Suze's brand career has been characterised by intentional risk-taking and bringing authenticity to her work. Now as Co-Founder and Chief Business Officer of Pattern Brands, a modern award-winning consumer goods portfolio that's raised over $50 million, she's focused on prioritising her customer and supporting other entrepreneurs and brand professionals to flourish.


In this conversation, Suze mentions Gin Lane creative agency, Flamingo Estate, and Ana Gonzalez Herrera - Founder of Glow by Hormone University.


You can follow Suze on Substack and Instagram as @thedtcoperator.


This episode is brought to you in partnership with Robert Half - and if you're looking for your next opportunity, or building a team and want to find out more after hearing about their brilliant work here, you can visit their website: ⁠⁠⁠https://www.roberthalf.com/gb/en\⁠⁠⁠

Or, contact Madeleine Barnes directly:

⁠https://www.linkedin.com/in/madeleinebarnesmarketingrecruitment/⁠⁠


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Women in BrandBy Women in Brand