In this episode of Click To Buy, host Becca Anderson speaks with David Wachs, founder and CEO of Handwrytten, about the importance of personalized communication in e-commerce. David shares insights on how handwritten notes can cut through digital noise, enhance customer loyalty, and create meaningful connections. He provides real-world examples of brands successfully using personalized strategies and offers practical tips for integrating handwritten communication into marketing efforts. As the conversation unfolds, they discuss the future of personalization in a world increasingly influenced by AI and the importance of making customers feel appreciated.

Music from #Uppbeat: License code: MY91MH8USS4YRWID