Beyond Hours with Søren Vasø

How to build customer satisfaction into the business model — with Jens Lystlund


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Refyne is a consultancy determine to do things differently. I interview Jens, one of the founders, about the 3 very different mechanisms they apply to their customer relationships: transparent, cheap, tier pricing on services, letting the customers' satisfaction determine up to 35% cut of the monthly fee, and building a platform for documenting learnings, so it's easy for the customer to switch agency. All customer-centric high risk, high reward plays.
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Beyond Hours with Søren VasøBy Acadal