LaunchPod | Product Management Podcast

How to build for customers— not stakeholders | Jonathan Sussman, CPO (Jebbit) | LaunchPod

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Today, we’re talking with Jonathan Sussman, CPO for over 5 years at Jebbit, an enterprise experience platform for first-party data capture, which was recently acquired by BlueConic.

In this episode, Jonathan talks about:

  • Why Product Management is one of the hardest functions to master
  • How to use professional services - usually a cost center - as a source of product innovation that drives longterm growth
  • And, the time when they built to solve internal problems, not customer value, nearly caused an early key launch to fail
    • Links

    LinkedIn: https://www.linkedin.com/in/jonathan-sussman-0a84462/

    Jebbit: https://www.jebbit.com/
    BlueConic https://www.blueconic.com/

    Resources

    Building iconic customer experiences with Susan Stavitski, Principal PM: https://youtu.be/TyA7d30ckNE?feature=shared

    The end of MVPs and prioritizing accountability with Jason Penkethman, CPO: https://youtu.be/-vanNudmXMM?feature=shared

    Chapters

    00:00 Startups and ROI Challenges

    00:24 Introduction
    01:00 Building Product From Yahoo to Jebit
    02:08 The Evolution of Programmatic Advertising
    10:02 Transition to AT&T and Product Management Insights
    13:55 Joining Jebit: Early Challenges and Learnings
    21:46 Innovative Product Approaches and Managed Services
    28:31 Balancing Tech Debt and Customer Needs
    31:39 Outro

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    Special Guest: Jonathan Sussman.

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