Welcome back to another episode of Content Amplified! In this episode, we interview Vanessa Hartung, a seasoned B2B content marketing expert with over 15 years of experience in the field.

What you'll learn in this episode:

• Building Effective Content Teams: Discover Vanessa's insights on assembling a high-performing content marketing team, including key roles and functions essential for success.
• Content Strategy Development: Learn how to set a robust content strategy aligned with your company's objectives and audience needs.
• Content Creation and Distribution: Understand the importance of creating compelling content and the various channels for effective distribution.
• Role of Subject Matter Experts: Gain knowledge on when and why to hire subject matter experts, especially in niche industries, to ensure authenticity and resonance with your audience.
• AI in Content Marketing: Explore how AI technologies, like generative AI, are shaping content creation and how they can be used to augment human creativity and efficiency.
• Balancing Budget and Team Building: Vanessa shares strategies for building a content team with budget constraints, including the roles to prioritize and how to leverage AI tools.
• Outsourcing Content Creation: Learn about the benefits of outsourcing certain content functions, particularly writing, and how to effectively manage freelancers to align with company objectives.

This episode is a treasure trove of insights for anyone looking to excel in content marketing, from building a dynamic team to integrating cutting-edge technologies like AI. Vanessa's expertise in the field offers practical advice and strategies that are indispensable in today's fast-evolving digital landscape.

Text us what you think about this episode!