Lindsay Tjepkema, a three-time founder and the former CEO of Casted, joins the podcast to share her journey in B2B marketing, podcasting, and personal branding. She discusses why LinkedIn should be used for authentic relationship-building, how storytelling fuels brand growth, and why long-form content—like podcasts—creates deeper audience connections. If you’re looking for insights on amplifying your personal brand and marketing impact, this episode is for you.

What You’ll Learn in This Episode

• Why LinkedIn isn’t a game—it’s about real people and real relationships
• The importance of being strategic with your content—define your “why” and stay consistent
• How storytelling makes your brand memorable and drives engagement
• Why podcasts build deeper trust than short-form content
• The power of atomizing and amplifying content across multiple platforms
• How the right partnerships can expand your reach and credibility

Memorable Quotes

• "LinkedIn should work like real life—it’s about maintaining relationships and sharing experiences, not gaming a system." – Lindsay Tjepkema
• "Repetition isn’t boring when you’re sharing your ‘why’; it’s how people remember you."
• "Podcasts let people experience your voice, your passion, and your perspective in a way text can’t."
• "One great conversation can fuel weeks of content—amplify what you create."
• "Surround yourself with people who align with your values—partnerships accelerate growth."

Tactical Takeaways You Can Apply Today

1. Engage authentically on LinkedIn—treat it like a networking event, not a numbers game
2. Be intentional with content—align every post with your larger brand message
3. Use storytelling to connect—facts inform, but stories make people care
4. Start a podcast or guest on others—long-form content builds deeper trust
5. Repurpose content across channels—don’t let great ideas live in one place
6. Collaborate with aligned partners—your brand grows faster when you work with the right people

People, Tools, and Resources Mentioned

• Casted – The podcast amplification platform Lindsay founded
• LinkedIn – The key platform for personal branding and thought leadership
• Endeavor Entrepreneur – A network Lindsay is part of for founders and business leaders
• Pavilion – Where Lindsay serves as co-chair of Women in Pavilion

Follow Lindsay Tjepkema

• LinkedIn:https://www.linkedin.com/in/lindsaytjepkema
• Website:https://www.humanbrandswin.com

Stay Connected:

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
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