Being great at what you do isn’t enough anymore. If you want to stand out, get hired, and grow your business, you have to become known for something. In this episode, digital content futurist and five-time author Lisa Apolinski joins Chelsey to talk about the difference between expertise and true authority — and how to make the leap.

They break down:

• The signs you’re almost an authority (but not quite)
• How to discover and own your area of genius
• Why narrowing your focus actually expands your opportunities
• Simple ways to start building authority (without dancing on TikTok)

Whether you're a founder, consultant, or corporate leader, this conversation will help you claim your space, communicate your value, and step into next-level visibility.

👉 Learn more about Lisa at www.linkedin.com/in/lisaapolinski

Chapters:
00:00 Introduction to Authority in Digital Content 
02:51 The Journey from Expert to Authority 
05:46 Identifying Your Niche and Area of Genius 
08:40 Building Trust and Authority with Clients 
11:31 The Importance of Storytelling in Authority 
20:21 Navigating Modern Marketing Challenges 
28:30 Conclusion: Embracing Authority Power 

Growth Department slows the conversation down so founders and business leaders can go further, faster.

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