In this episode, I sit down with David Fradin, a former product manager at Apple who succeeded Steve Jobs and even managed Steve Wozniak. With over 50 years of experience, David has built 75+ products and founded 11 startups. He is also the author of How to Build Insanely Great Products.🔑 What You'll Learn:How to build products customers loveUnderstanding your unique value propositionMastering stakeholder managementThe truth behind the myth: Did Steve Jobs ignore user research?The 16 areas of innovation every product manager should knowJoin us as we uncover the secrets behind insanely great products and much more!David Fradin Books: https://www.amazon.com/Books-David-Fradin/s?rh=n%3A283155%2Cp_27%3ADavid+FradinDavid Fradin Website: https://spicecatalyst.com/Timestamps:0:00 – Intro: David’s journey at Apple and HP1:01 – How to build insanely great products2:36 – Why customers don’t know what they want (the Henry Ford story)5:00 – How to define your product market strategy8:03 – Stakeholder management tips from David9:43 – Unveiling the myth: Did Steve Jobs do user research?12:22 – The 16 areas of innovation for product managers15:00 – How David transitioned into product management at HP and Apple30:00 – Lessons from managing Apple’s iconic product launchesJoin my newsletter: https://mahmoudkhodor.com/