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How to Build Lasting Corporate Partnerships Through Human Connection
What's the secret to turning one-time corporate donors into long-term partners? According to Saramine Mukute, it's simpler than you think: remember that companies aren't logos; they're people.
In this episode of The Fundraising Everywhere podcast, guest host Andy King, Director of Fireside Fundraising sits down with corporate stewardship expert Saramine Mukute to explore what it really takes to build lasting relationships with corporate partners. From small family-owned businesses to global corporations, Saramine shares hard-won lessons from across her career about the power of genuine human connection in fundraising.
In this episode, you'll discover:
- Why you should focus on the people who make the company, not just the people who make the decisions
- How to move corporate donors from transactional giving to multi-year partnerships (including how one partnership extended from 5 to 8 years)
- The art of sharing impact in ways that genuinely resonate- from project visits to annual impact evenings
- What questions to ask before you land your first corporate partner
- Simple everyday actions that make a massive difference
- How to navigate transitions when key contacts leave or new leaders come in
Whether you're just starting your corporate partnerships journey or looking to deepen existing relationships, this episode is packed with practical wisdom and real-world examples that you can apply immediately.
Join Fireside Fundraising for their Ignite: the Corporate Fundraising skills series
Want to continue your learning? Join Andy King and other brilliant speakers at our Corporate Partnerships Conference on the 26th March
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.
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By Fundraising Everywhere
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What's the secret to turning one-time corporate donors into long-term partners? According to Saramine Mukute, it's simpler than you think: remember that companies aren't logos; they're people.
In this episode of The Fundraising Everywhere podcast, guest host Andy King, Director of Fireside Fundraising sits down with corporate stewardship expert Saramine Mukute to explore what it really takes to build lasting relationships with corporate partners. From small family-owned businesses to global corporations, Saramine shares hard-won lessons from across her career about the power of genuine human connection in fundraising.
In this episode, you'll discover:
- Why you should focus on the people who make the company, not just the people who make the decisions
- How to move corporate donors from transactional giving to multi-year partnerships (including how one partnership extended from 5 to 8 years)
- The art of sharing impact in ways that genuinely resonate- from project visits to annual impact evenings
- What questions to ask before you land your first corporate partner
- Simple everyday actions that make a massive difference
- How to navigate transitions when key contacts leave or new leaders come in
Whether you're just starting your corporate partnerships journey or looking to deepen existing relationships, this episode is packed with practical wisdom and real-world examples that you can apply immediately.
Join Fireside Fundraising for their Ignite: the Corporate Fundraising skills series
Want to continue your learning? Join Andy King and other brilliant speakers at our Corporate Partnerships Conference on the 26th March
Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more
If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!
And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.